Outsourced Finance Team for Ambitious SMEs

A finance team with boardroom-level insight and transformation experience – bringing clarity, momentum, and a touch of humour to your SME.

Running a £500k+ turnover business without a strong finance team drains time, cash, and focus. At 650NED, we become your outsourced finance department, delivering clarity, control, and momentum so you can grow and exit with confidence.

If your business is between £500k and £10m, you’ve outgrown your bookkeeper. What you need isn’t more admin, it’s financial leadership that tells you where the money is, what’s coming next, and how to protect your margins.

Three things we see from a lot of businesses:

Cash keeps disappearing — VAT, payroll, suppliers always seem to hit at once.
Profits don’t match turnover — hard work isn’t flowing through to the bottom line.
No clear financial picture — reports are late, or don’t tell you what you need to know.

That’s where 650NED comes in. We give you:

A finance team to keep the numbers straight.
An FD to lead, forecast, and protect cashflow.
A Non-Exec to sit at board level, keeping you on track for growth or exit.

Why choose 650NED?

Why Choose 650NED?

Turn chaos into clarity: reliable bookkeeping, management accounts, and reporting.
Unlock profits: scale smart with cash flow forecasting and margin insight.
Exit ready in 3–5 years: build the financial story buyers demand

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Outsourced Finance Team

Get paid on time. Get the right information when you need it. Sleep soundly at night knowing everything is taken care of.

Outsourced Finance Director

Look forward, not backwards. Proper leadership of your finance team. The right information at the right time. Proper cashflow management.

Non Executive Director

A financial and commercial head on the board, but not in the day to day running of the business. An objective and outside opinion when you need it.

Results

A selection of real life wins with our clients:

Tripled turnover on the same costs.
Profit from £30k pa to £350k pa.
Gave travel business 2.5 years survival during Covid, from 3 months.
Implemented new all business systems to improve efficiency.
Taken business owners from self-professed financial idiots to complete experts.
Helped turn around employee engagement.
Implemented constructive and meaningful meetings.
Improved and streamlined internal processes and systems.
Implemented robust financial controls where there were none.

Average current client length

Years in business

Profits unlocked

£ m

Cash unlocked

£ m

Satisfied Customers

“I cannot overstate the impact that Annie has had on my business. When I took over the reins from my father, I had some experience in running a business and only a limited idea how to navigate the financial side of things. It was only after completing a business course at Cranfield University that I realised I needed a Virtual FD / NED to help me make sense of the numbers and create a strategy for growth.

That’s when I found Annie. From the moment we met, I knew she was the right person for the job. She came in for the first month to get a feel for the business and by working together we quickly identified the areas where we needed to improve. With her help, we conducted an employee engagement survey and put in place management meetings with the executive team. She helped me understand the financial side of things and put me on the path to profitability.

After almost two years of working together, I can confidently say that my business is unrecognisable from what it was before we started working together and Annie coming on board. Our staff is engaged and motivated, and our profits have never been higher. Annie’s expertise has also given me a better understanding of the financial side of things and has helped me communicate more effectively with others outside the business.

I can’t recommend Annie highly enough. She’s not just a Virtual FD, but a Non-Exec Director and Management Consultant rolled into one. She’s helped me streamline my business, build out operations correctly, and implement new software and systems that have made us more efficient. If you’re looking for help with your business, contact Annie – you won’t regret it!”

Richard Stansfield

Auto Electrical Services

“We engaged Annie during a period of significant growth to complement our existing accountants with the outsourced Finance Director piece. Annie has managed to make recommendations on how we can improve our internal processes and systems, which in term have helped with things like cashflow and profitability. As our business has continued to accelerate, we’ve also made Annie an official Director of the business.

As a business owner, it’s really great to have some external validation, and / or a second opinion on things when it comes to the strategic and day to day decision making and this is something that Annie does incredibly well.

We have a fantastic Accountant who we continue to work with, but the commercial aptitude and strategic business thinking that Annie provides is helping us accelerate our plans.

Having known each other for many years, we weren’t sure how the relationship would pan out, but it has worked well. We have a very honest and open relationship, not to mention the banter.”

Phill Manson

Paase Digital

“In business, there are good times and bad. Annie has successfully navigated us through both and become an indispensable extension of our team.

We took on Annie during a period of strong growth. I was looking for high level support and in depth analysis that I didn’t have time to address. Once signed, she started with some rigorous house-keeping, ensuring all data was correct and producing detailed management accounts. We then went on to analyse turnover targets, true costs of sale and where we might reduce overheads. Annie saved us a fortune on bank fees.
<br Coronavirus hit in March 2020. The travel industry was blindsided. Annie responded quickly, clarifying the cash position of the business and how long we’d be able to continue without sales. She set about helping identify where we could make cuts. Our overheads were reduced by 80% within a week, effectively doubling the length of time we could survive without any sales.

Along the way, Annie has assisted with questions relating to HR, bonus structures and other general support. She is attentive, flexible and highly effective. I wouldn’t hesitate in recommending her.”

PSA

“Top Finance Director who has made a significant difference to our business in a very short period of time.”

Matt Johnson

Beyond Wines